Superstar effects in a platform-based local market : the role of customer usage of online-to-offline platforms and spatial agglomeration
Jing Chen, Xing Wan, Jing Yang
| Year of publication: |
2023
|
|---|---|
| Authors: | Chen, Jing ; Xing, Wan ; Yang, Jing |
| Subject: | Customer usage | Movie theater industry | Online-to-offline platforms | Product concentration | Spatial agglomeration | Agglomerationseffekt | Agglomeration effect | Regionales Cluster | Regional cluster | Netzwerkökonomik | Network economics | Beziehungsmarketing | Relationship marketing | Räumlicher Wettbewerb | Spatial competition | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Filmwirtschaft | Film industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-023-00661-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014334213