Supplier contribution to buyer innovativeness : the influence of customer attractiveness and strategic fit
Nico D.A. Steenstra, Cees J. Gelderman, Jos M.C. Schijns and Janjaap Semeijn
| Year of publication: |
2020
|
|---|---|
| Authors: | Steenstra, Nico D. A. ; Gelderman, Cees J. ; Schijns, Jos M. C. ; Semeijn, Janjaap |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 24.2020, 2, p. 2050016-1-2050016-22
|
| Subject: | Buyer-supplier relationships | buyer’s innovativeness | strategic fit | customer attractiveness | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Innovation | Lieferkette | Supply chain | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919620500164 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012251326