Supplier groups and strategies in emerging multimedia market segments
Torsten J. Gerpott
| Year of publication: |
1997
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|---|---|
| Authors: | Gerpott, Torsten J. |
| Published in: |
Multimedia - potentials and challenges from an economic perspective : papers presented at the WIK Workshop Königswinter, 3-4 December 1996. - Bad Honnef : WIK - Wissenschaftliches Institut für Kommunikationsdienste. - 1997, p. 233-257
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| Subject: | Multimedia | Markteintritt | Market entry | Digitale Dienste | Web-based service | Wettbewerb | Competition | Strategie | Strategy | Theorie | Theory | Welt | World |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001321941