Supply chain channel strategies for online retailers : whether to introduce web showrooms?
Yanhong Sun, Zihan Wang, Xiaohua Han
| Year of publication: |
2020
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|---|---|
| Authors: | Sun, Yanhong ; Wang, Zihan ; Han, Xiaohua |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 144.2020, p. 1-18
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| Subject: | Competition | Dual-channel retailing | Pricing decision | Web showrooms | Webrooming behavior | Lieferkette | Supply chain | Online-Handel | Online retailing | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Einzelhandelspreis | Retail price | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2020.102122 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012421903