SUPPLY CHAIN MANAGEMENT AS AN ELEMENT OF COMPANY STRATEGY

: The process of supply chain management is a huge challenge for managers of many companies. In today's market situation more and more often it is the effective supply of products at minimum cost and a guarantee of an adequate level of customer service which determine the competitiveness of organizations. As a result, companies implement strategies for supply chain management. The constantly increasing role of logistics and supply chain management results, among others, from the fact that both the logistics and supply chain management can have a significant impact on changes in the management of enterprises, which translates into getting a larger market and economic benefits for the enterprise, as well as the benefits to the customers. The aim of this study is to present the functioning of the supply chain in one of Czêstochowa wholesalers serving as an example, as well as the demonstration of how to manage it, so that it is most beneficial for the company. As we know, supply chain management aims at synchronization of material flow and in consequence, ensuring optimal performance of individual departments within the company. The article presents the objectives of supply chain management, as well as the problems that a company may encounter.