Supply chain transparency : consumer reactions to incongruent signals
Year of publication: |
2022
|
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Authors: | Mollenkopf, Diane A. ; Peinkofer, Simone T. ; Chu, Yu |
Published in: |
Journal of operations management. - Bognor Regis : Wiley, ISSN 1873-1317, ZDB-ID 2013293-1. - Vol. 68.2022, 4, p. 306-327
|
Subject: | consumer perceptions | product recalls | signaling theory | supply chain transparency | sustainable operations | Lieferkette | Supply chain | Signalling | Konsumentenverhalten | Consumer behaviour | Produkthaftung | Product liability |
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