Supplying cash-constrained retailers : understanding shopkeeper behavior at the bottom of the pyramid
Year of publication: |
2024
|
---|---|
Authors: | Villa, Sebastián ; Escamilla, Rafael ; Fransoo, Jan C. |
Published in: |
Manufacturing & service operations management : M & SOM. - Linthicum, Md. : Informs, ISSN 1526-5498, ZDB-ID 2023273-1. - Vol. 26.2024, 6, p. 2030-2049
|
Subject: | behavioral operations | cash constraints | nanostores | supplier-retailer relationship | visit frequency | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
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