SUPPORT - Breaking from Tradition: Market Research, Consumer Needs, and Design Futures - Market research is an integral part of new product development. Quantitative information helps the designer understand the market's size and segmentation. Qualitative information gives dues to consumer wants and needs. But there is a third area to be studied, and it centers around what consumers will want in ...
| Year of publication: |
2006
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| Authors: | Cooper, Rachel ; Evans, Martyn |
| Published in: |
Design management review. - Boston, Mass. : DMI, ISSN 1045-7194, ZDB-ID 21505676. - Vol. 17.2006, 1, p. 68-74
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