Supporting customer-oriented marketing with artificial intelligence : automatically quantifying customer needs from social media
Niklas Kühl, Marius Mühlthaler, Marc Goutier
| Year of publication: |
2020
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|---|---|
| Authors: | Kühl, Niklas ; Mühlthaler, Marius ; Goutier, Marc |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 30.2020, 2, p. 351-367
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| Subject: | Customer needs | Supervised machine learning | Twitter | Web services | E-mobility | Social information Systems | Marketing | Social Web | Social web | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Digitale Dienste | Web-based service | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-019-00351-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012419512