"Surprise gift" purchases : customer insights from the small electrical appliances market
Year of publication: |
2008
|
---|---|
Authors: | Vanhamme, Joe͏̈lle ; Bont, Cees J. P. M. de |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 84.2008, 3, p. 354-369
|
Subject: | Geschenk | Gifts | Elektrotechnisches Produkt | Electrical product | Garantie | Warranty | Entscheidung unter Risiko | Decision under risk |
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