Survey data and bayesian analysis : a cost-efficient way to estimate customer equity
Juha Karvanen; Ari Rantanen; Lasse Luoma
| Year of publication: |
2014
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|---|---|
| Authors: | Karvanen, Juha ; Rantanen, Ari ; Luoma, Lasse |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 12.2014, 3, p. 305-329
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| Subject: | Bayesian estimation | Brand switching | Customer equity | Customer lifetime value | Survey | Kundenwert | Customer value | Bayes-Statistik | Bayesian inference | Beziehungsmarketing | Relationship marketing | Schätztheorie | Estimation theory | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model | Markov-Kette | Markov chain | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010407783