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Students as valuable customers : integrating a social media marketing platform into customer relationship management capabilities for marketing higher education services
Wali, Andy Fred, (2018)
Online Content Mining als Methode zur Qualitätssicherung im Hochschulwesen
Sohns, Karsten, (2010)
Social media based relationship marketing
Shaik, Najmuddin, (2012)
Survey of higher education efforts to assess job market conditions and student outcomes
(2015)