Survey on revenue management in media and broadcasting
Shinjini Pandey, Goutam Dutta, Harit Joshi
| Year of publication: |
May-June 2017
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| Authors: | Pandey, Shinjini ; Dutta, Goutam ; Joshi, Harit |
| Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Catonsville, MD : INFORMS, ISSN 0092-2102, ZDB-ID 120785-4. - Vol. 47.2017, 3, p. 195-213
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| Subject: | revenue management | media and broadcasting | web publishing | television and radio advertising | mobile advertising | advertisement scheduling | Revenue-Management | Revenue management | Hörfunkwerbung | Radio advertising | Mediensektor | Media industries | Fernsehen | Television | Kommunikationsmedien | Communication media | Rundfunkpolitik | Broadcasting policy | Werbung | Advertising | Rundfunk | Broadcast | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/inte.2017.0886 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697267