Survey on revenue management in media and broadcasting
Year of publication: |
May-June 2017
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Authors: | Pandey, Shinjini ; Dutta, Goutam ; Joshi, Harit |
Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Catonsville, MD : INFORMS, ISSN 0092-2102, ZDB-ID 120785-4. - Vol. 47.2017, 3, p. 195-213
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Subject: | revenue management | media and broadcasting | web publishing | television and radio advertising | mobile advertising | advertisement scheduling | Revenue-Management | Revenue management | Hörfunkwerbung | Radio advertising | Werbung | Advertising | Online-Marketing | Internet marketing | Kommunikationsmedien | Communication media |
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