Survey research in finance

Purpose – To provide an introduction for the special issue on surveys, to give an overview of the survey literature and debate, and to provide direction for future research using the survey method. Design/methodology/approach – Survey of the relevant literature. Findings – The survey technique can be productively applied to a large number of finance topics but researchers must be careful to incorporate the same degree of rigor used with other research methods. Originality/value – Summarizes and ties together the papers included in the special issue and explains the overall contribution of the special issue on surveys.