Sustainability and omnichannel strategies in the Italian wine industry
Marta Galli, Roberta Sebastiani, and Alessia Anzivino
| Year of publication: |
2022
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|---|---|
| Authors: | Galli, Marta ; Sebastiani, Roberta ; Anzivino, Alessia |
| Published in: |
Corporate responsibility, sustainability and markets : how ethical organisations and consumers shape markets. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-030-79659-4. - 2022, p. 31-51
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| Subject: | Wine industry | Sustainability | Omnichannel strategy | SMEs | Weinbau | Italien | Italy | KMU | SME | Marketingmanagement | Marketing management | Nachhaltige Entwicklung | Sustainable development | Multikanalvertrieb | Multichannel strategy | Wein | Wine | Nachhaltigkeit | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-79660-0_3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012879148