SUSTAINABILITY AND TECHNOLOGY INNOVATION INLOGISTICS – FRIENDS OR FOES?

In logistics sustainability concepts such as CO2 footprint measurement, greenlogistics or empty transport reduction are developed and used in relative isolationfrom important future technology trends such as RFID, GPS or processautomation. This research contribution seeks for an integrated view of the relationbetween new technologies and sustainability in logistics – and therefore willcontribute to the question if the two topics are friends (synergetic relation) or foes(competitive relation). This will help logistics service providers and other supplychain companies to understand the question of sustainability better and improvetheir future investment and business development planning.