Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
David M. Brown, Chrysostomos Apostolidis, Bidit Lal Dey, Pallavi Singh, Alkis Thrassou, Lefteris Kretsos, Mujahid Mohiuddin Babu
| Year of publication: |
2024
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|---|---|
| Authors: | Brown, David M. ; Apostolidis, Chrysostomos ; Dey, Bidit Lal ; Singh, Pallavi ; Thrassou, Alkis ; Kretsos, Lefteris ; Babu, Mujahid Mohiuddin |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 117.2024, p. 14-27
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| Subject: | Value co-creation | Sustainability | B2B marketing | Internal marketing | Value co-destruction | B-to-B-Marketing | Business-to-business marketing | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Nachhaltige Entwicklung | Sustainable development | Lieferantenmanagement | Supplier relationship management | Nachhaltigkeit | Internationales Marketing | International marketing | Kundenwert | Customer value |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.12.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014531450