Sustainable digital marketing under big data : an AI random forest model approach
Keyan Jin, Zoe Ziqi Zhong, and Elena Yifei Zhao
| Year of publication: |
2024
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|---|---|
| Authors: | Jin, Keyan ; Zhong, Zoe Ziqi ; Zhao, Elena Yifei |
| Published in: |
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society. - New York, NY : IEEE, ISSN 1558-0040, ZDB-ID 2021741-9. - Vol. 71.2024, p. 3566-3579
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| Subject: | Artificial intelligence (AI) | big data | random forest model (RFM) | social media | sustainable digital marketing | Big Data | Big data | Künstliche Intelligenz | Artificial intelligence | Social Web | Social web | Online-Marketing | Internet marketing | Data Mining | Data mining | Forstwirtschaft | Forestry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2023.3348991 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015407657