Sustainable environmental performance : the mediating role of green reputation in the choice of green marketing or green demarketing
Chao-Hung Wang, Wei-Jr Juo
| Year of publication: |
2024
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|---|---|
| Authors: | Wang, Chao-Hung ; Juo, Wei-Jr |
| Published in: |
Corporate social responsibility and environmental management. - Chichester : Wiley, ISSN 1535-3966, ZDB-ID 2083715-X. - Vol. 31.2024, 3, p. 1756-1768
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| Subject: | environmental performance | green demarketing | green marketing | green reputation | Öko-Marketing | Green marketing | Umweltmanagement | Environmental management | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Umweltschutz | Environmental protection | Nachhaltigkeit | Sustainability | Reputation | Corporate Social Responsibility | Corporate social responsibility | Nachhaltige Entwicklung | Sustainable development | Umweltpolitik | Environmental policy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/csr.2658 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014531080