Sustainable marketing and performance management : contributions to theories, methods, and practices
guest editors: Alfonso Siano and Ralph Tench
| Year of publication: |
[2022]
|
|---|---|
| Other Persons: | Siano, Alfonso (ed.) ; Tench, Ralph (ed.) |
| Publisher: |
Cham : Springer Nature Switzerland AG |
| Subject: | Performance-Management | Performance management | Theorie | Theory | Öko-Marketing | Green marketing | Nachhaltigkeit | Sustainability | Marketingmanagement | Marketing management |
| Extent: | 1 Online-Ressource (Seite 267-400) Illustrationen |
|---|---|
| Series: | Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. volume 2022, issue 3 (September 2022) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013461656