Sustainable value co-creation at the Bottom of the Pyramid : using mobile applications to reduce food waste and improve food security
Chrysostomos Apostolidis, David Brown, Dinuka Wijetunga and Eranjana Kathriarachchi
| Year of publication: |
2021
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| Authors: | Apostolidis, Chrysostomos ; Brown, David M. ; Wijetunga, Dinuka ; Kathriarachchi, Eranjana |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 9/10, p. 856-886
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| Subject: | affordance theory | Bottom of the Pyramid | food waste | laddering | mobile apps | Sustainable value co-creation | Lebensmittel | Food | Ernährungssicherung | Food security | Mobile Anwendung | Mobile application | Abfallvermeidung | Waste prevention | Kundenintegration | Customer integration | Entwicklungsländer | Developing countries | Betriebliche Wertschöpfung | Value creation | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1863448 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607860