Sustaining the "connective tissue" of customer relationships
Year of publication: |
2008
|
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Authors: | Stace, Doug ; Bhalla, Ajay |
Published in: |
Strategic change : SC ; briefings in entrepreneurial finance. - Chichester : Wiley, ISSN 1086-1718, ZDB-ID 1313555-7. - Vol. 17.2008, 3/4, p. 57-68
|
Subject: | Beziehungsmarketing | Relationship marketing | Outsourcing | Lernende Organisation | Learning organization |
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