Swayed by the reviews : disentangling the effects of average ratings and individual reviews in online word-of-mouth
Zhanfei Lei, Dezhi Yin, Sabyasachi Mitra, Han Zhang
| Year of publication: |
2022
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|---|---|
| Authors: | Lei, Zhanfei ; Yin, Dezhi ; Mitra, Sabyasachi ; Zhang, Han |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2022, 6, p. 2393-2411
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| Subject: | average ratings | consumer decision-making | individual reviews | information accessibility | online word-of-mouth | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.13695 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013277048