Sweet ideas : how the sensory experience of sweetness impacts creativity
Year of publication: |
2022
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Authors: | Xu, Lidan ; Mehta, Ravi ; Hoegg, JoAndrea |
Published in: |
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology. - Amsterdam [u.a.] : Elsevier, ISSN 0749-5978, ZDB-ID 629198-3. - Vol. 172.2022, p. 1-15
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Subject: | Cognitive flexibility | Creativity | Sensory experience | Sweetness | Taste | Konsumentenverhalten | Consumer behaviour | Kreativität | Kognition | Cognition |
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