Switching costs, customer satisfaction, and their impact on marketing ethics of medical schemes in South Africa : an enlightened marketing perspective
Year of publication: |
2020
|
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Authors: | Mofokeng, Thabang Excellent |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 7.2020, 1, Art.-No. 1811000, p. 1-35
|
Subject: | switching costs | customer satisfaction | marketing ethics | medical schemes | NHI | South Africa | Kundenzufriedenheit | Customer satisfaction | Südafrika | Wechselverhalten | Switching behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2020.1811000 [DOI] hdl:10419/244929 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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