Switching experience, customer satisfaction, and switching costs in the ICT industry
Kurt Matzler, Andreas Strobl, Norbert Thurner and Johann Füller
| Year of publication: |
2015
|
|---|---|
| Authors: | Matzler, Kurt ; Strobl, Andreas ; Thurner, Norbert ; Füller, Johann |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 26.2015, 1, p. 117-136
|
| Subject: | Customer retention | Customer satisfaction | Customer loyalty | Switching costs | Switching experience | Wechselverhalten | Switching behaviour | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | IKT-Sektor | ICT industry | Kundenbindung | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504617