Symmetric and asymmetric modeling to examine individuals’ intention to follow fitness YouTube channels : an integrated perspective of the UTAUT2 and UGT
Weisheng Chiu, Doyeon Won, and Jung-sup Bae
| Year of publication: |
2024
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|---|---|
| Authors: | Chiu, Weisheng ; Won, Doyeon ; Bae, Jung-sup |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 25.2024, 4, p. 777-801
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| Subject: | Complexity theory | Fitness content | FsQCA | Social media | Uses and gratification theory | UTAUT | Social Web | Social web | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-12-2023-0242 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015415791