Synergies among producer firms, lead users, and user communities : the case of the LEGO producer-user ecosystem
Christoph Hienerth, Christopher Lettl and Peter Keinz
| Year of publication: |
2014
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|---|---|
| Authors: | Hienerth, Christoph ; Lettl, Christopher ; Keinz, Peter |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 31.2014, 4, p. 848-866
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| Subject: | The LEGO Group | Produktentwicklung | New product development | Mass Customization | Mass customization | Personalisierung | Personalization | Open Innovation | Open innovation | Social Web | Social web | Spielwarenbranche | Toy industry | Dänemark | Denmark |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010375864