Synergistic effect of technology and customer relationship orientations : consequences for market performance
Hanna Salojärvi, Paavo Ritala, Liisa-Maija Sainio and Sami Saarenketo
| Year of publication: |
2015
|
|---|---|
| Authors: | Salojärvi, Hanna ; Ritala, Paavo ; Sainio, Liisa-Maija ; Saarenketo, Sami |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 5, p. 511-520
|
| Subject: | Market performance | Customer relationship orientation | Marketing/R&D interface | Technology orientation | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011339907