Synergistic effects of market orientation implementation and internalization on firm performance : direct marketing service provider industry
Haroon R. Abbu, Pradeep Gopalakrishna
| Year of publication: |
2021
|
|---|---|
| Authors: | Abbu, Haroon R. ; Gopalakrishna, Pradeep |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 125.2021, p. 851-863
|
| Subject: | Conditional process analysis | Digital transformation | Direct marketing | Hayes process model | Internalization | Market orientation | Moderated mediation | Direktmarketing | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Prozessmanagement | Business process management | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.06.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494186