Synergy, environmental context, and new product performance : a review based on manufacturing firms
Chi-Tsun Huang; Kuen-Hung Tsai
| Year of publication: |
2014
|
|---|---|
| Authors: | Huang, Chi-Tsun ; Tsai, Kuen-hung |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 8, p. 1407-1419
|
| Subject: | Technology synergy | Marketing synergy | New product performance | Product advantage | Produktentwicklung | New product development | Synergie | Synergy | Industrie | Manufacturing industries | Innovation | Produktivität | Productivity |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473296