Systematic review of international marketing capabilities in dynamic capabilities view : calibrating research on international dynamic marketing capabilities
Gregor Pfajfar, Maciej Mitręga and Aviv Shoham
| Year of publication: |
2024
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|---|---|
| Authors: | Pfajfar, Gregor ; Mitręga, Maciej ; Shoham, Aviv |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 1, p. 237-272
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| Subject: | International dynamic marketing capabilities | International marketing capabilities | Dynamic capabilities | International marketing | Systematic literature review | Dynamische Kompetenzen | Internationales Marketing | Marketing | Unternehmenserfolg | Firm performance | Ressourcenorientierter Ansatz | Resource-based view | Wettbewerbsvorteil | Competitive advantage | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-12-2022-0276 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014524783