Systems theory and agile brand management : the educative view of branding
Jan Lies
| Year of publication: |
2024
|
|---|---|
| Authors: | Lies, Jan |
| Publisher: |
London : Routledge |
| Subject: | Markenführung | Brand management | Agilität | Agility | Systemtheorie | Systems theory |
| Extent: | 1 online resource |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-003-49105-7 ; 1-003-49105-7 ; 978-1-040-04962-4 ; 1-040-04962-1 ; 978-1-040-04965-5 ; 1-040-04965-6 ; 978-1-032-79216-3 ; 978-1-032-79217-0 |
| Other identifiers: | 10.4324/9781003491057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015068605