Tactical termination of contractual services : an analysis of the phenomenon and its determinants
Year of publication: |
2021
|
---|---|
Authors: | Hagebölling, Mona ; Seegebarth, Barbara ; Woisetschläger, David |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 137.2021, p. 170-181
|
Subject: | Contractual services | Customer loyalty | Fairness | Price discrimination | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Preisdifferenzierung | Vertrag | Contract | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
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