Tactical use of rewards to enhance loyalty program effectiveness
Peter J. Danaher, Laszlo Sajtos, Tracey S. Danaher
| Year of publication: |
2020
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|---|---|
| Authors: | Danaher, Peter J. ; Sajtos, Laszlo ; Danaher, Tracey S. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 37.2020, 3, p. 505-520
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| Subject: | CRM | Hidden Markov model | Loyalty programs | Multinomial logit model | Random effects | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Markov-Kette | Markov chain | Logit-Modell | Logit model | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2020.02.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494691