Tailoring customer segmentation strategies for luxury brands in the NFT market : the case of SUPERGUCCI
Qiuying Chen, Beom-Jin Choi, Sang-Joon Lee
| Year of publication: |
2025
|
|---|---|
| Authors: | Chen, Qiuying ; Choi, Beom-Jin ; Lee, Sang-Joon |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 82.2025, Art.-No. 104121, p. 1-13
|
| Subject: | Customer segmentation | K-means cluster analysis | Luxury brand | Non-fungible token (NFT) | Web crawling | Luxusgüter | Luxury goods | Markenführung | Brand management | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Beziehungsmarketing | Relationship marketing | Clusteranalyse | Cluster analysis | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441209