Take it or leave it : how choosing versus rejecting alternatives affects information processing
Year of publication: |
December 2016
|
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Authors: | Sokolova, Tatiana ; Krishna, Aradhna |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 43.2016, 4, p. 614-635
|
Subject: | choice and rejection | information processing | framing effects | Informationsverhalten | Information behaviour | Prospect Theory | Prospect theory | Experiment | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
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