Taking a customer-centric view of discounting
Year of publication: |
2013
|
---|---|
Authors: | Docters, Rob ; Riley, Lisa C. ; Gieskes, Martijn |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 34.2013, 1, p. 15-20
|
Subject: | Niedrigpreisstrategie | Low-cost strategy | B-to-B-Marketing | Business-to-business marketing | Kaufmotiv | Consumer motivation |
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