Taking a global view on brand post popularity : six social media brand post practices for global markets
Year of publication: |
September-October 2017
|
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Authors: | Lin, Hsin-Chen ; Swarna, Hepsi ; Bruning, Patrick F. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 60.2017, 5, p. 621-633
|
Subject: | Global marketing strategy | Social media strategy | Cross cultural marketing | Word of mouth | Brand social media | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Internationales Marketing | International marketing | Markenimage | Brand image |
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