Taking fan engagement to a new level : assessing sports consumer interest in virtual environments and Web3 activations
Joern Schlimm and Christoph Breuer
| Year of publication: |
2023
|
|---|---|
| Authors: | Schlimm, Joern ; Breuer, Christoph |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 5, p. 928-949
|
| Subject: | Consumer behavior | Consumer involvement | Consumption capital | NFTs | Sport team fans | Sports industry | Sports teams | Virtual environments | Web3 | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Profisport | Professional sports | Sportmarketing | Sports marketing | Virtuelle Realität | Virtual reality | Social Web | Social web | Arbeitsgruppe | Team | Sportorganisation | Sport organization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-03-2023-0052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430857