Taming the creative spark : insights from research on creativity in new product development
Drew Boyd and Jacob Goldenberg
| Year of publication: |
2019
|
|---|---|
| Authors: | Boyd, Drew ; Goldenberg, Jacob |
| Published in: |
Handbook of research on new product development. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78471-816-9. - 2019, p. 13-36
|
| Subject: | Produktentwicklung | New product development | Kreativitätstechnik | Creativity technique | Kreativität | Creativity | Open Innovation | Open innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012125061