Tangibilizing services through visual tangible cues in corporate Web sites : a six-country cross-cultural analysis
Daechun An
| Year of publication: |
2014
|
|---|---|
| Authors: | An, Daechun |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 7, p. 566-579
|
| Subject: | Content analysis | Corporate Web sites | Services advertising | Visual tangible cues | Website | Visualisierung | Visualization | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010434579