Tangible strategies for intangible assets : how to manage and measure your company's brand, patents, intellectual property, and other sources of value
John Berry
| Year of publication: |
c 2005
|
|---|---|
| Authors: | Berry, John |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Immaterielle Güter | Intangible goods | Immaterielle Werte | Intangible assets | Bewertung | Evaluation | Wissensmanagement | Knowledge management |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | IX, 325 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 291-309) and index |
| ISBN: | 0-07-141286-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002070943