Tapping into the emerging Muslim-friendly medical tourism market : evidence from Malaysia
Year of publication: |
2017
|
---|---|
Authors: | Muhammad Khalilur Rahman ; Suhaiza Zailani ; Ghazali Musa |
Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 8.2017, 4, p. 514-532
|
Subject: | Muslim | Challenges | Medical tourism | Market mechanism | Prospects | Gesundheitstourismus | Health tourism | Malaysia | Tourismusmarketing | Tourism marketing | Internationaler Tourismus | International tourism |
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