Target market solutions in South African online businesses : the generational effect
Year of publication: |
2021
|
---|---|
Authors: | Rudansky-Kloppers, Sharon ; Strydom, Johan |
Published in: |
Journal of African business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1522-9076, ZDB-ID 2112760-8. - Vol. 22.2021, 2, p. 209-234
|
Subject: | baby boomers | customer profiling | generation X & Y | generational cohort alignment | Online shopping | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Südafrika | South Africa | Altersgruppe | Age group | Online-Handel | Online retailing | Zielgruppe | Target group | Generationengerechtigkeit | Intergenerational equity | Kohortenanalyse | Cohort analysis | Beziehungsmarketing | Relationship marketing |
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