Targeted advertising on competing platforms
Qiang Gong, Siqi Pan, Huanxing Yang
| Year of publication: |
Jan 2019
|
|---|---|
| Authors: | Gong, Qiang ; Pan, Siqi ; Yang, Huanxing |
| Published in: |
The B.E. journal of theoretical economics. - Berlin : De Gruyter, ISSN 1935-1704, ZDB-ID 2268339-2. - Vol. 19.2019, 1, p. 1-20
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| Subject: | targeting | advertising | two-sided markets | online platforms | Digitale Plattform | Digital platform | Netzwerkökonomik | Network economics | Zielgruppe | Target group | Online-Marketing | Internet marketing | Werbung | Advertising | Online-Handel | Online retailing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Marktstruktur | Market structure | Wettbewerb | Competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/bejte-2017-0126 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011974951