Targeting customers under response-dependent costs
Johannes Haupt, Stefan Lessmann
| Year of publication: |
2022
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|---|---|
| Authors: | Haupt, Johannes Sebastian ; Lessmann, Stefan |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 297.2022, 1 (16.2.), p. 369-379
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| Subject: | Decision analysis | OR in marketing | Data science | Customer targeting | Causal ML | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2021.05.045 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013259335