Targeting direct marketing campaigns by neural networks
Gianluigi Guido; M. Irene Prete; Stefano Miraglia; Irma De Mare
| Year of publication: |
2011
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|---|---|
| Authors: | Guido, Gianluigi ; Prete, M. Irene ; Miraglia, Stefano ; De Mare, Irma |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 9/10, p. 992-1006
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| Subject: | Direktmarketing | Direct marketing | Online-Marketing | Internet marketing | Neuronale Netze | Neural networks | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009349574