Targeting effectiveness of mobile coupons : from exposure to purchase
Wujin Chu, Jaewoo Joo
| Year of publication: |
2024
|
|---|---|
| Authors: | Chu, Wujin ; Joo, Jaewoo |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 12.2024, 2, p. 342-354
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| Subject: | Coupon distribution | Field experiment | Message content | Message context | Mobile coupon | Mobile promotion | Kundenbindungsprogramm | Loyalty program | Mobilkommunikation | Mobile communications | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Mobile Business | Mobile business | Feldforschung | Field research | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-022-00200-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015137914