Targeting High-Value Customers : the Key to Profitability in Multichannel Retailing

Developed from a joint research effort between BCG and Harris Interactive, this report highlights the importance of focusing on the most recent, most frequent, and highest-spending customers.

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Year of publication:	2001-11-01
Authors:	Stanger, Peter ; Abdelmessih, Nina
Institutions:	Boston Consulting Group
Subject:	Management \| Absatzweg \| distribution channel \| Verbraucher \| Electronic Commerce \| Mehrgleisiger Vertrieb \| sales and distribution

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Extent:	73728 bytes 11 p. application/pdf
Series:	BCG - Publikationen
Type of publication:	Book / Working Paper
Language:	English
Classification:	Sales and distribution ; Media management ; Individual Working Papers, Preprints ; Global Resources
Source:	USB Cologne (business full texts)

Persistent link: https://ebvufind01.dmz1.zbw.eu/10005845357