Targeting High-Value Customers : the Key to Profitability in Multichannel Retailing
Year of publication: |
2001-11-01
|
---|---|
Authors: | Stanger, Peter ; Abdelmessih, Nina |
Institutions: | Boston Consulting Group |
Subject: | Management | Absatzweg | distribution channel | Verbraucher | Electronic Commerce | Mehrgleisiger Vertrieb | sales and distribution |
Extent: | 73728 bytes 11 p. application/pdf |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Classification: | Sales and distribution ; Media management ; Individual Working Papers, Preprints ; Global Resources |
Source: | USB Cologne (business full texts) |
-
Erfolgsfaktoren des Multi-Channel-Managements
Ahlert, Dieter, (2004)
-
Der Multikanalvertrieb in der Automobilwirtschaft
Fritz, Wolfgang, (2006)
-
Trenz, Manuel, (2020)
- More ...
-
Winning the Online Consumer 2.0 - Converting Traffic into Profitable Relationships
Silverstein, Michael, (2001)
-
A quantitative portfolio simulation model and a critical view of the BCG portfolio approach
Merten, Peter P., (1987)
-
Darstellung und Kritik der Grundlagen und des Aufbaus des 4-Felder-Portfolios
Czenskowsky, Torsten, (1987)
- More ...